Aditya leads marketing measurement and decision science at Zillow, setting the technical and strategic direction behind how the company measures and invests in marketing. He owns the enterprise capabilities spanning marketing mix modeling, causal inference, experimentation, optimization, and applied AI, with DeepCausalMMM as his flagship research and open-source contribution.
Selected work
- DeepCausalMMM JOSS, Open Source, 2026
- The AI Delegation Blind Spot Working Paper, AI & Decision Systems
- INFORMS Annual Meeting Invited Talk, 2026
- INFORMS Regional Analytics Conference Conference Presentation, 2026
- Data Science Salon SF Conference Presentation, 2025
- INFORMS Workshop on Data Science Program Committee, 2026
View all research View all publications View all talks & service